Layouts for type heavy page in look book.

Open publication - Free publishing - More out

The second to last layout works best in my opinion because it is tight and looks balanced against the image on the opposing page. The title looks alot easier to deal with on the page when it is aligned with the paragraph opposite. I now have established rules also:

body copy must be : Scotch roman regular at 10pt with a 14pt leading, justified left. (this reads pretty well, and rivers dont seem too blatant in the body copy when it is justified.)
Titles/ headers must be: Scotch roman italic, all caps at 53pt with a 63pt leading, spaced at 140.
all margins must be 10mm
small amounts of standalone sub information must be in italics as must headings.

This makes me feel much more at ease with the design process of this range now. The rationale behind using dummy copy for large bodies of text is that this is a proposal and therefor the client would be choosing what message they want to be putting out the their clientel.